Everything revolves around keywords. Here I’ve put forward some tips for proper keyword research.
Keyword match types determine how closely related your keywords need to be related to the search term(s) for your ad to show. Keyword match types control how tightly or loosely search terms need to match.
Third party cookies come from a web domain that you didn’t visit. Third party cookies are the evil twin to first party cookies. Recent governmental privacy regulation and tech company initiatives are targeted at third party cookies, not first party cookies.
Metric vs dimension is a real first hurdle for learning analytics. They are deceptively confusing. Yet they are the basis for data. In this article I’m attempting to clearly define metric vs dimension. Then, I’m trying to get it to stick for you.
I will show you set by step how to exclude your internal IP on Google Analytics for Universal Analytics and the new Google Analytics 4. This way your own behavior and the website behavior of your team will not skew your data. And you will be seeing live data from real customers.
In this article I will show you step by step how to get your business on Google. It’s incredibly and increasingly important that your customers can find you on Google. And Google makes things better for local small and medium sized businesses! On Google My Business, Google offers great competitive advantage many companies are missing out on!
SEO refers to efforts to make a website findable by search engines. SEO is all about making search engines ranking your website content highly. SEO helps to accomplish many many business goals. Some examples are sales, lead generation, brand visibility, brand lift, competitive advantage, reputation management, and customer service.
What is marketing from a high level? What are the basic ingredients of marketing? Marketing involves the product, message, location, and price that align to make you a sale.
Your job is not to teach your readers new, big words. Your job is to communicate value to your readers. When you are trying to sell, you want 100% of your target audience to be able to understand what your are saying. Read this article to see how the Flesch Kincaid readability test can help make your writing easier to read.
Want a magic bullet for writing copy? What if there’s a list of words that are guaranteed to evoke feelings in your reader? In a lot of ways, I think power words can serve you as your personal magic bullet.