How to Do Keyword Research

Everything revolves around keywords. Your website hangs on keywords.

Your content is always asking “what does my searcher want?” Why did they type in that keyword? What do they want to find?

That’s all you’re obsessed with for every waking hour. The question haunts you. What does my searcher want?

How to Find Keywords for SEO

First order of business, we need to do a simple keyword search.

How to Do a Keyword Search

Keywords searches use keyword research tools. And you have plenty of options for a keyword tool.

Choose Your Keyword Research Tool

Google Keyword Planner. Google’s tool is the Keyword Planner that’s part of Google Ads. Their Keyword planner is intended for paid advertising not organic keyword research. They can’t really stop you if you have a Google Ads account. But it only shows you a range of average monthly searches, like 10K-100K or 10-100. Here Neil Patel says this tool is just fine to use forever. He says might as well get your keywords from authority, Google: straight from the horses mouth.

SE-Ranking’s Keyword Research Tool. (Home page)(<- this is a affiliate link for a tool I use daily.) SE-Ranking is included with Simplilearn’s Digital Marketing Specialist masters course. Primarily SE-Ranking provides ranking data for your websites on different search engines, but they have a keyword research tool. The biggest drawback is that you can’t select keywords and export you chosen keywords. Although, I’ve been told it’s on their to-do list.

WordStream Free Keyword Tool. Here is a free keyword research tool provided by WordStream.

I’m going to stop writing about keyword tools because that’s not what I want to focus on. But if you’re willing to pay, there are tons and tons of keyword tools out there. They probably have nice features. But to me, what’s important is the data, and the data should be the same no matter what tool you’re using.

How to Find a Keyword

You need a keyword to kick off your search. Either you know what topic you want to rank for or not. If you don’t, no problem! I’ll show you some ways you could find ideas for what works.

How to Find a Keyword if You Know Your Topic

Do a Keyword Search

For a lot of websites, you know your niche. We just need to find you a good keyword with which to start your research.

If you already have an idea of a topic, start there! For example, for this article I am intending on writing about keyword research. I don’t want to write about anything else.

If you have something that you’re set on too, the question changes. Our question is, “what word to people use to search?”

So use a keyword research tool and input your intended topic. Now look for the suggested and related keywords. What words are people using to search? Look for the words that have higher search volume. Higher search volume indicates more opportunity.

How to Find a Keyword if You Don’t Know What Topic You Want Traffic From

Do Some Competitor Research

We can do some competitor analysis to find a juicy keyword. Head over to Ubersuggest.

Using Ubersuggest, we can spy on our competitors. Input their domain URL. Then we’ll see what articles and keywords are gaining them the most visitors.

Check out their SEO keywords to find a keyword you could use. What words are bringing your competitors a lot of traffic. You can taken these insights and attempt to steal some traffic away from your competitors.

How to Find Search Volume

Search volume is very important. Even the best websites, even ranking first place in search engines, do not get 100% of the traffic.

Since we’re getting a percentage of traffic. We want to be visible for high volume and low volume keywords. (Know that using keywords will come naturally. While we aim for high volume keywords, naturally through our writing we will mention related keywords.)

Locate Search Volume on Keyword Lists

After you input your keyword into a keyword finder tool, it will display a chart for you. It will have a list of keyword ideas. To the right most keyword tools will provide the search volume or the estimated monthly visitors.

Here’s an example from WordStream’s free keyword tool.

Google Chrome Extensions to See Search Volume on the SERP

I use Keywords Everywhere. It’s a chrome extension that provides search traffic data right on the SERP.

Ubersuggest – SEO and Keyword Discovery also provides search volume data right on the SERP.

Using these Google Chrome extensions, I can see the average monthly traffic particular search terms brings in.

How to Find the Best SEO Keywords

Look for High Search Volume

Search volume is undeniably an important part of finding SEO keywords. More searcher means more opportunity.

Neil Patel found that the primary difference between blog posts that get 1000 visitors a month and ones that get 5000 visitors a month was that the more successful articles targeted keywords that had more monthly searchers.

So, even though there are many reasons to pursue long-tail keywords. Don’t forget that more traffic is still a good thing.

Align with Search Intent

Searchers are seeking something. Don’t try to rank for keywords when your website doesn’t line up with the searchers intent. Because if you don’t have what the searcher is seeking, it won’t take long for them to be off your site.

All that will happen is the searcher will bounce off your page. That doesn’t make your metrics look prettier. It makes them look worse.

How to Find a Keyword on a Website

Likely you can find the keyword terms in the title (H1) of the article. But other headlines probably include keywords too.

Use Ctrl + f to find every instance of a word on the page. If you find a word over and over that you alreda suspected was the keyword, you’re probably right.

There’s another way to test what the keywords are. You can copy/paste the contents of a webpage into WordCounter. It will show you the repetition of words that are probably main words.

For example, here’s the keyword density of this article. You can see a couple of keywords I’m targeting.


Thank you sincerely for reading! My name is Evan River Welch. I’m a digital marketing learner with Simplilearn, a professional skills bootcamp provider. Feel welcome to write any comments that popped up for you. And do not hesitate to contact me!

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