SEO Stands for Search Engine Optimization
SEO refers to efforts to make a website findable by search engines.
SEO is all about making search engines ranking your website content highly.
SEO helps to accomplish many many business goals. Some examples are sales, lead generation, brand visibility, brand lift, competitive advantage, reputation management, and customer service.
When relevant keywords are typed into a search engine, your business needs to be there.
Can you imagine searching for the location of the nearest gas station and not finding it? Not only is that inconvenient for consumers, it is lost revenue for any business that should there and isn’t!
How Do Search Engines Work
Search engines use bots to constantly “crawl” the internet. They index all words they come across and download the content of all websites they come across.
When searchers look for words, the search engine runs its algorithm on the data indexed and downloaded from the internet to provide the most relevant results to the searcher.
How Do You Make Sure Search Engines Can Find Your Business
Unless you live in Russia, China, South Korea, or in some cases France, Google is the king of search.
Google owns 92% of the search market share as of the time I am writing this article. And Google has consistently been the dominant force in search.
Therefore, most likely Google is your main focus when it comes to search.
Google likely will already have indexed and downloaded your website. Try to find you site by typing in keywords that are very unique to your own site, probably the name of your site. For me, I can do this test by typing in “evan river welch.” I can find myself. Though, I am not as dominant as I’d like to be right now.
Fortunately, you don’t need to leave it to chance whether or not Google and other search engines can find you.
Search engines provide a way for website owners to make their website known, see how their website is preforming in search, and manage sitemaps, security, and other search engine details.
For Bing this is called Bing Webmaster Tools. For Google it is called Google Search Console. Google Search Console allows all website owners to monitor search results and improve rankings for free.
It’s easy and simple to connect your site to Google Search Console. If you want to add your domain to Google Search Console, you simply need to copy and paste some Google provided TXT to the DNS record you can find with your website provider.
Notable Resources for Small Businesses
Google provides massive resources for small, brick and mortar, and local businesses. Best of all, they are free!
Google My Business is free to connect your business to Google Search and Maps.
If your business is not on Google, follow these steps to get your business on Google.
Key Factors of SEO
Google’s algorithm takes into some 200+ factors when ranking search results. Most of these are related to relevance, authority, popularity, safety, and convenience.
The biggest ones you’ll hear about are high-quality, relevant content, using the proper keywords, aligning your content to match user intent, backlinks, domain authority, page speed, mobile compatibility, and domain security (HTTPS).
Trends in SEO are putting increased emphasis on having mobile friendly webpages because the majority of searchers are searching on mobile devices. What’s also emerging is a shift towards voice search.
Thank you sincerely for reading! My name is Evan Welch. I’m a digital marketing learner with Simplilearn, learning SEO, content marketing, analytics, and social media marketing. Feel welcome to write an comments that popped up for you. And do not hesitate to contact me!