What is the Difference between a dimension and a metric

What is the Difference Between Metric and Dimension

Dimensions are the labels on the data.

Metrics are the data itself.

Here are some examples.

Dimensions are expressed in words. Users, visits, sales.

Metrics are expressed in numbers. 100, 55, 35,650, 20%, 88%, 46.5%.

Dimension answers the question, what is it?

Metric answers the question, how many?

So, for example, Instagram likes is a dimension. The number of likes is the metric.

Or, users is a dimension. While the number of users is the corresponding metric.

Take the example of a cube.

Length, Width, and Height are the dimensions.

3′ x 4′ x 5′ are the metrics.

This is the most confusing topic! Even when I first wrote this post I got it wrong!

So here’s a quick quiz to answer in your head.

Question 1.

Dollars is a ____________?

A) Dimension

B) Metric

Question 2.

$23 is a ____________?

A) Dimension

B) Metric

Question 3.

How many pages a users views viewed is a ____________?

A) Dimension

B) Metric

Question 4.

4 pages is a ____________?

A) Dimension

B) Metric

Question 5.

A 98% bounce rate is a ____________?

A) Dimension

B) Metric

Question 6.

Bounce rate is a ____________?

A) Dimension

B) Metric

OK. Hopefully you have Dimensions vs Metrics down pat!

Just remember the cube. When you talk about the dimensions of a cube you are always talking about Length, Width, and Height. Metrics are the amount of those.

Thank you sincerely for reading! My name is Evan River Welch. I’m a digital marketing learner with Simplilearn, a professional skills bootcamp provider. Feel welcome to write any comments that popped up for you. And do not hesitate to contact me!

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