This year I chose to learn digital marketing with Simplilearn instead of taking a similar program from my regionally accredited college.
Why did I chose to learn digital marketing from Simplilearn?
- No BS
- Cheaper price
- Faster pace
- Hands-on experience
Simplilearn’s Marketing Was Brilliant (No Smoke & Mirrors)
At first, I hadn’t even remotely considered Simplilearn. I was enrolled with a different e-learning platform partnered with my local college.
But when the admissions people with that program failed to return my emails, I went shopping for alternative programs.
When I typed in the keywords for my local college’s program, the first thing I saw was the best PPC ad I ever seen,
“Rated #1 Digital Marketing Bootcamp by SEJ | Simplilearn the #1 Professional Bootcamp Provider“
Of course I clicked.
And being a member of Gen Z, I was happy to provide my contact information.
Within the hour I got a phone call with a very professional sounding sales rep.
He knew his stuff, but he didn’t coddle me (what I’ve come to loathe about college admissions). He spoke about industry references his platform had. How as a company they’ve differentiated themselves in a crowded market.
But most importantly no BS.
- You don’t need to wait for an “advisor” or an instructor to hold my hand
- You don’t have to wait for a class to start
- You don’t need to limit yourself to meeting 2 or 3 times a week like many college classes
- You don’t need to finance your education
- You don’t have to complete a “introductory course” to be accepted into the program
- You can start the online learning right after you sign up for the program
- You can complete the courses as fast as you can complete them
- No gushy feely stuff about how “wow you’ve made such a huge step congratulations time to celebrate”
Simplilearn Cost 10% the College-Partnered Digital Marketing Bootcamp
Here’s the kicker.
I was looking at paying $14k for an inferior (or equal, certainly not better) program at my local college.
Simplilearn’s Digital Marketing Specialist Master Program only costs $1,500.
Then my sales rep took $500 off.
So I only had to pay $999 for a program I liked better.
Honestly, I could just talk about the difference in price and that could be all the discussion needed.
I’m convinced that both programs would have been very similar. Slightly different structures and content.
I think that if anything Simplilearn has superior offerings.
So less than 10% the cost for a competitor program? No brainer!
Simplilearn’s Digital Marketing Specialist Program is Entirely Self-Pace
When you’re looking at a professional program, you aren’t looking for what fraternity or sorority you will be staying in. What the food will be like. None of that.
Professional programs are about the results. Will this program improve me and my career? That’s that question.
Another question is how fast will you be able to tell? How soon until this will impact my life, my career, my family, and my company?
So you are actually concerned about improving your life and your world (an not college credits for bartending classes).
Faster is better. The sooner you can get real experience the better. The sooner you start making a difference the better. The sooner you finally get your learning into your long term memory the better.
The alternative program I had been enrolled in, had a month-long period of waiting and a fixed 9-month schedule. Nothing you can do about it. 9-months.
Simplilearn has an entirely self-paced schedule. The hard deadline is one year. But I’ve been told that some people finish in months.
I’m already 17% done, and I’ve been doing it 2 months. Though I have to admit, I’ve spent a lot of that time on my own websites and social media accounts getting actual experience.
I know that whenever I want to, I can make progress on my learning. I don’t need to wait every Tuesday and Thursday for my instructor.
Expert instructors have already created all the content I need to consume on Simplilearn. I can watch anytime.
Simplilearn Requires a Minimum of 18 Projects Completed
Nothing’s more real than the real thing. I have given up on theory-based learning.
For me theory does nothing, especially with respect to business. There might be a time for models and high-theory discussions, but not for me not right now.
I know one thing for absolute certain. It doesn’t matter how savvy you are, you can’t market a blank site and you can’t market a product you don’t have.
It doesn’t matter how many business books you consume or how many classes you take.
If you don’t have a website, you don’t have traffic.
If you don’t have a message, you can’t evoke a emotion.
If you don’t have a brand, you can’t garner trust.
Many of these things are obvious.
But my heart and mind tell me that what businesses need is not arm-chair theorists who know the latest economic models.
I believe that what businesses need is a good landing page for all their marketing campaigns. They need accurate and ethical email lead capture forms. And a hundred other technical things that just. have. to. be. right.
And I think the only way to really learn those things is by doing them.
I’ve been challenged by Simplilearn’s projects. Recently, my keyword strategy was not good enough. I know that now.
The projects give you the chance to learn by making real mistakes in real time so that your future employer can benefit from your learning.
Simplilearn offers a very enticing price when compared to local college-partnered programs for a better or at least comparable program of learning.
Anyway, you are the common denominator. No class will teach you better than you teach yourself. I think Simplilearn provides a good structure for you to grow yourself professionally.
Simplilearn is up front and honest about their course. They are transparent. Of course they highlight the glamorous part like how Facebook executives have given speeches on Simplilearn.
The content they have is solid. So far, I have learned a lot and seen into the industry I want to join.
The program is entirely self-paced. No one will hold you back, except for yourself. You can propel your career as fast as you can.
Finally, Simplilearn requires challenging and engaging projects that are real. They are real, live projects you work on on your own website.
The projects offer you some guidance, but really encourage you to step out into the deep end of the pool.